Critiquing A Qualitative Research Article - 1612 Words

Critiquing a Qualitative Research Article Erinma Obioha South University Critiquing a qualitative research article Nurses are required to base their practice on evidence-based research. Therefore, it is essential for nurses to develop the skills necessary to analyze a research article. Critiquing a research article helps nurse judge the creditability of the information presented. This essay reviews a qualitative study titled â€Å"Factors Associated With Aggressive Behavior Among Nursing Home Residents With Dementia.† Title Ryan, Coughlan, and Cronin (2007); Beck (2009) suggest that a research title should be unambiguous. A clear, accurate and concise header forms a major component or guideline for analyzing a qualitative study. Armed with this information, the title of the study is clear, concise and arrests the attention of the reader. From reading the title of the research article, it is easy to understand that the study focuses on looking at factors that contributes to aggressive behavior (AB) in the dementia patient population living in a nursing home. The title would precipitate further reading into the research study. Abstract According to Ryan, Coughlan, and Cronin (2007) having a clear overview of study, findings, methodology, recommendations amongst other criteria influences the believability of the content in a research paper. The abstract clearly and concisely outlays its objectives, designs, methods, and implications; however, the abstract didShow MoreRelatedEssay on Critiquing a Qualitative Nursing Research Article2354 Words   |  10 Pages The purpose of this paper is to critique a qualitative research article in all phases of the report. For this purpose, the article that will be used is â€Å"Lamentation and loss: expression of caring by contemporary surgical nurses† written by Carol Enns and David Gregory. This paper will address the problem statement, literature review, conceptual underpinnings and research questions, research design/method, ethical considerations, sampling, data collection, data analysis, confirmability of theRead MoreCritiquing Quantitative, Qualitative, Or Mixed Methods1135 Words   |  5 Pages Critiquing Quantitative, Qualitative, or Mixed Methods Studies Paper Quantitative and qualitative research studies are both significant in nursing. In this paper, I will be critiquing two articles using both approaches. Using Walden’s database system, the articles will be located and compared to one another. After this assignment, I hope to gain a better understanding if critiquing research articles. Providing care for patients diagnosed with brain tumors is the topic I selected toRead MoreKaplan Studies1329 Words   |  6 PagesCritiquing A Qualitative And Quantitative Study Eunique Burgos Kaplan University Critiquing Qualitative and Quantitative Studies In this research paper, we are to critique two different articles where one is based upon a qualitative study and the other one is based upon a quantitative study. The articles that were chosen for us to critique are The Effects Of Crossed Leg On Blood Pressure Measurement, which is the quantitative study and The Experience Of Patients Undergoing Awake CraniotomyRead MoreQualitative Scholarly Article Critique : How Christian Nurses Converse With Patients About Spirituality1480 Words   |  6 PagesQualitative Scholarly Article Critique Different types of research studies form the basis of evidence-based practice among many different aspects of health care. Qualitative research studies look at the most complex issues nurses face today and there is an emphasis on the need for more studies of this type. Critiquing qualitative research studies validate the study and provides a smooth transition incorporating the findings into clinical practice. Therefore, developing and maintaining the skillsRead MoreCritiquing Qualitative and Quantitative Research1465 Words   |  6 PagesUnit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16, 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick, Ortiz, Sibilano, Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. The research conducted by Palese, SkrapRead MoreArticle Critique 11374 Words   |  6 Pagescritique of the article Supporting Families through Discharge from PICU to the Ward: the Development and Evaluation of a Discharge Information Brochure for Families by Sophie Linton, Chelsea Grant, and Juliet Pellegrini, published in Intensive and Critical Care Nursing (2008, vol. 24). The critiquing framework used is the Qualitative Appraisal Tool in Critical Appraisal Skills Programme because it has several questions relating to assumptions or principles which characterize qualitative research (NursingRead MoreResearch Critique3346 Words   |  14 PagesThe Nursing and Midwifer y Council [NMC] (2008) report that all professional nurses have a responsibility to deliver care based on current evidence, best practice and validated research when it is available, Gomm and Davies (2000) confirm this by stating that government and professional guidance insist that professional practice should be based on evidence. Nurses are the largest professional group among health care workers worldwide; they carry out numerous interventions with patients and patient’sRead MoreWhat Makes A Excellent Mental Health Nurse?1564 Words   |  7 PagesFor the purpose of this assignment, these students have chosen the article, â€Å"What makes a excellent mental health nurse? A pragmatic inquiry initiated and conducted by people with lived experience of service use† (2013). For this written critique we have decided to use Polit and Beck’s (2010), ‘Guide to an overall critique of a qualitative research report’ that was presented within the resource, ‘Essentials of Nursing Research: Appraising Evidence for Nursing Practice’. This guide was chosen dueRead MoreDeveloping a framework for critiquing health research5723 Words   |  23 Pages Abstract A new framework for critiquing health-related research is presented in this article. More commonly used existing frameworks tend to have been formulated within the quantitative research paradigm. While frameworks for critiquing qualitative research exist, they are often complex and more suited to the needs of students engaged in advanced levels of study. The framework presented in this article addresses both quantitative and qualitative research within one list of questions. ItRead MoreReviewing A Qualitative And Quantitative Research Article872 Words   |  4 Pages Reviewing a Qualitative and Quantitative Research Article Do not select a meta-analysis or systematic review Qualitative Research Assignment Directions: Type your article references in APA format and answer the following questions in complete sentences about the article. You do not have to provide in text citations in the answers. (2 points for grammatical issues) APA Reference (9.5 points) Questions (0.5 points each) Critiquing Criteria derived from LoBiondo-Wood Haber, 2010, p. 135-136

The American College Student Is in Trouble - 731 Words

The American college student is in trouble. From the time students are in high school, they are demonstrating poor study skills, procrastination, and a disinterest in doing homework. Overall, students carry these bad habits into college, where professors see them as lazy, disrespectful, irresponsible, and, worst of all, anti-intellectualism. According to Miller, a writer for The Boston Globe, â€Å"[Her] C, D, and F students†¦..are almost exclusively American.† This suggests that many American students are lazier than many international students. Anti-intellectualism is the attitude of not caring about ones studies and not recognizing the value of learning. There are a number of causes of anti-intellectual attitude of many college students today, such as an over-reliance on cellphones, social media, grade inflation, and a lack of family support. These attitudes result in negative consequences not only for student in college today (who fail to complete assignments, attend classes, and even graduate.) but also for these adults later in life, who will discover they don’t have adequate qualifications for jobs. Unmotivated college students are the result of a number of problems including distractions, poor teaching, and unsupportive families. They are also the causes o what the future will hold and how degrees are looked at years from now. Students nowadays make excuses for being anti-intellectual. This can lead to a lot of negative effects on the future of education. Also, collegesShow MoreRelatedEssay Issues That Modern College Students Face936 Words   |  4 PagesCollege students are thrust into a new academic world only to be met by seemingly insurmountable troubles. The strains of everyday life added to the unique dilemmas associated with higher education unfortunately snowballs into overwhelming difficulties. Students attending universities are frequently financially unstable and often prone to depression. These stressful issues affect man y college pupils—outwardly the majority. However, their complications are not forgotten; helpful options are abundantRead MoreAfrican American Students and Equal Education 786 Words   |  4 PagesFor centuries African Americans have fought for equal rights, one of them being an opportunity for the chance to get an equal education. Many people believe that African Americans have an equal or better chance at getting an education than other students. This is not the case when in fact, it is actually harder for these three reasons: African American students tend to come from harsh, poverty stricken atmospheres. Shattered family lifestyles that make it difficult to pursue a higher education becauseRead MoreWhat Should Be The Focus Of American Public Schools886 Words   |  4 PagesWhat should be the focus of American public schools No Child Left Behind (NCLB) holds all elementary schools, regardless of student characteristics, accountable for achieving proficient student scores in reading and math. By demanding that schools report achievement for racial, ethnic, and economic subgroups, the accountability system aims to shine a light on schools that â€Å"leave children behind.† Public Schools in America for a long time were regarded as the best public schools in the world, butRead MoreHow Student s View On University s Police Department Essay1715 Words   |  7 Pageshave a positive view of UPD, but I know that many other students do not see them the same way I do. If there were more information on how college students view UPD officers there could be some specific actions taken by UPD to increase their appeal. To figure out how college students view UPD officers, my research question was: How do different subgroups of USD college students see UPD officers? Literature Review Knowledge is power and a college campus is the gathering place for those who understandRead MoreThe Rising Cost Of College Tuition976 Words   |  4 Pagesthe soaring cost of college tuition has angered many students and parents, leaving many wondering where they will come up with the funds to pay. While college is still a pretty sound investment for most career paths, the cost of an education has outpaced general inflation by almost double, leaving many families simply unable to shoulder the fiscal burden without incurring large amounts of debt. How did we get to where we are today? A big part of it has to do with how colleges themselves have changedRead MoreUndocumented Students From The United States1491 Words   |  6 Pages Undocumented Students in Georgia Shelby Gonzalez GSMST According to Golden Door Scholar, there are 1.4 million undocumented students in the United States and out of the 1.4 million students, only 7,000 will attend college. Defined by Educators for fair consideration, undocumented students are â€Å"foreign national individuals who entered the United States without inspection or with fraudulent documents.† There are programs to make it easier for undocumented students to attain an educationRead MoreHow Much Has American Schooling Changed Since The Early Days?1447 Words   |  6 PagesFor as tough as American schooling is now, it could be a lot harder for today’s youth. In the past, schools were very strict and harsh on the students. Whereas, today we have very lenient punishments, and rules are upheld depending on teacher discretion, due to looser guidelines which have evolved with the times. We as American minors have many different options of schooling; private, online, advanced (stem), public and homeschooling. Therefore , this gives students an opportunity to learn at theirRead MoreInternational Freshmen And The Secret Of Success931 Words   |  4 Pagesstricter expectations and a new level of responsibility to these young people. International freshmen are less likely to drop out than in-state freshmen during their first year of college. Those who study abroad have higher expectations and discipline. In-state students are familiar with the area and most likely other students as well, this can leave them distracted and unmotivated. Most people who study abroad are more familiar with what career might best interest them while taking such a large leapRead MoreThe Effects Of Sleep Deprivation On Children974 Words   |  4 PagesMile Island, the massive Exxon oil spill, and the 1986 nuclear meltdown at Chernobyl. Sleep deprivation is affecting many Americans today especially college students. â€Å"A study in the Journal of Adolescent Health found that only 30 percent of students sleep at least eight hours a night, which is the average requirement for young adults. The statistics show that 12 percent of students with poor sleep cycles miss class three or four times a month and sometimes fall asleep in class† (Kamal, 2012). ManyRead MoreThe United States1407 Words   |  6 Pagesintention of colleges in the United Stated during the 18th and 19th centuries was to create a system that would serve in loco parentis (in place of the parent). In the early years of American higher education, college professors s ought to be disciplinarians, who played a parental role. However, the students at these institutions often behaved in a disruptive manner towards teachers, as well as fellow students. This unruly behavior can be directly linked to the economic background of the students attending

Setting Up Business in India for Enterpreneurship - myassignmenthelp

Question: Discuss about theSetting Up Business in India for Enterpreneurship. Answer: Introduction It is vital to opine from the outset that starting a business in India can be a great idea because of the emerging markets in most industries. India has been an attractive place for both local and foreign investors. Business start-ups have become fashionable in India as entrepreneurs strive to put their ideas into practice. India has recorded a considerable number of business start-ups. In this regard, India has become the third largest country for business start-ups. The Prime Minister (Modi Narendra) and his government have developed a raft of measures that are aimed at improving the business start-up ecosystem. It is worth noting that the business start-up culture is considered to in the development and evolution stage. Having said this, setting up business in India is affected by several problems. In this corpus, the problems that inherently affect start-ups and their solutions will be discussed. Problems Faced in Setting up Business in India First, it suffices to point out that outside capital provides leverage for business start-ups (Gupta 2015). Capital is necessary not only in the initial stages but also in supporting the expansion of the business. Many business start-ups fail because they lack enough capital (Goyal et al., 2014). Several studies have shown that investors are not willing to take the risk in investing in start-up businesses (Cooke, Saini, and Wang, 2014; Joshi, and Ruparel, 2016). In addressing the problem of lack of capital, the government of Indian should consider providing business start-ups with funds (Bharti, 2016). It suffices that this can be achieved through setting up some funds for start-up businesses. As a matter of fact, this credit guarantee will go a long way in helping the flow of venture debts (Joshi, and Ruparel, 2016). This will be from the banking system to the business start-ups hence providing a guarantee against risks. Secondly, there is lack of entrepreneurial ecosystem and support. Most entrepreneurs in India face the problem of unfavorable entrepreneurial system and support. As a matter of fact, quite some start-ups fail because there is no external support to help in generating new ideas (Joshi, and Ruparel, 2016). Additionally, most entrepreneurs are not willing to accept failure, and as such, they find themselves under enormous pressure. Research has shown that most Indians prefer formal employment to business start-ups (Bharti, 2016). Furthermore, evidence of scarcity relating to start-up competitions, accelerators, and incubators is common. Incubation, start-up competition, and accelerators are essential because they motivate and boost the morale of entrepreneurs. In essence, entrepreneurs become more innovative and creative as well. In solving the problem of lack of entrepreneurial ecosystem and support, the government should seriously consider establishing business start-up hub so that entrepreneurs can access funding and business knowledge much more easily (Goyal et al., 2014). Further, entrepreneurs need to be trained on business management and dynamics to forestall any unprecedented failures (Hatten, 2015). Within the business start-up hubs, there should be programs that emphasize on innovations for the young entrepreneurs. Experience is indispensable in managing business activities (Goyal et al., 2014). In this case, good ideas will have no value if they are not implemented as required. Further, most people lack market knowledge, business experience, and industry expertise (Gupta 2015). Business mentors are integral in providing links, contacts, and networks for the start-up business. Third, there is the problem of exorbitant taxes levied by the government. Most young entrepreneurs are faced with several challenges in managing their start-up businesses (Hatten, 2015). Taxation affects business start-ups considerably. It is worth noting that there are entrepreneurs with innovative and unique creative ideas, but they cannot implement them because of the exorbitant taxes that are levied on business start-ups by the government. Currently, the government is levying taxes such as the Capital Gains Tax and income tax on start-up businesses. As a matter of fact, to curb the problem of exorbitant taxes, the government should develop a raft of policy measures that are aimed cushioning business start-ups. It suffices to the point that for start-ups to thrive in India; the government should do away with numerous taxes that are levied on businesses (Joshi, and Ruparel, 2016). First, start-ups need to be exempted from the Capital Gains Tax. This tax is levied on investments that are made by the incubators in start-up businesses. Secondly, these businesses need to be exempted from paying income tax at least for three years from the time of the business inception. The reduction in taxation will be critical in promoting the growth of start-up businesses (Cooke, Saini, and Wang, 2014). Fourth, most business start-ups swelter under tough government policies. It is worth noting that government policies affect business start-ups in India. There is a plethora of literature that supports the notion that the government in crucial in providing the conducive atmosphere for businesses to thrive (Gupta 2015). However, it is important to note that in India, the government has done very little to support business start-ups. The government has set up several laws, policies, and regulations that make it hard for start-up businesses to thrive. There is a lot of bureaucracy in acquiring the legal documents for setting up businesses in the country (Goyal et al., 2014). To mitigate against the tough government policies, the government of India should consider reducing the regulatory burden on business start-ups (Gupta 2015). In this case, self-certification option ought to be provided. Further, there is the need to remove registration by manually filling up forms. In this case, the government ought to develop an online platform for registering start-business. These forms should also be availed through mobile applications. This will help in reducing the time and cost spent on the registration processes. The government should endeavor to provide start-up businesses with the legal support aimed at fast-tracking patent examinations. The legal services should be at lower cost. Fifth, there is the challenge of government indifference and rampant corruption. In India, there is runaway corruption that has affected the economy. Many government institutions are riddled with corruption. It is imperative to mention that corruption affects business start-up because it is increasing the cost of doing business (Ahmad and Sinha, 2016). Entrepreneurs are in most cases forced to bribe government official so as to get their businesses cleared. Corruption kills the spirit of entrepreneurship. It must be noted that corruption in India affects start-up businesses. There is the need to deal with this challenge. As much as it is a fact that eradicating corruption is impossible, the government should develop strategies for curbing it. In many cases, corruption exists as a result of long bureaucratic systems (Cooke, Saini, and Wang, 2014). The government has to scale down the level of bureaucracies associated with start-up businesses. Sixth, fear of competition for large multinational corporations and anti-competitive activities. With the impact of globalization, companies are striving to acquire new global markets. India has seen a surge in the number of foreign companies. These companies are always in completion with local businesses (Gupta 2015). Given the fact that these companies are well established with strong economic foundations, they minimize the productivity of business start-ups. As a matter of fact, they enjoy enormous economies of scale, and therefore they produce goods and services very cheaply. In essence, they drive start-ups out business. Evidence from all over the world has revealed that multinational corporations hinder the growth of local start-ups. The government must develop policies that are aimed at protecting local business from stiff competition (Cooke, Saini, and Wang, 2014). In some cases, these multinational corporations engage in anti-competitive behaviors, and it is the responsibility of the government to ensure that there is a level playing ground. In conclusion, Indian is a prospective business country with numerous opportunities. However, the government should come up with strategies to ensure the business start-up environment is conducive for growth. Reference List Ahmad, I. and Sinha, J., 2016. E-Commerce: Adoption Barriers in Small and Medium-Sized Enterprises (SMEs) in India. SMS Journal of Enterpreneurship Innovation, 2(2). Bharti, N., 2016. Microenterprise as a Livelihood Source and Factors Affecting their Success: A Study from India. Journal of Entrepreneurship and Management, 5(1). Cooke, F.L., Saini, D.S. and Wang, J., 2014. Talent management in China and India: A comparison of management perceptions and human resource practices. Journal of World Business, 49(2), pp.225-235. Goyal, S., Esposito, M., Kapoor, A., Jaiswal, M.P. and Sergi, B.S., 2014. Linking up: inclusive business models for access to energy solutions at base of the pyramid in India. International Journal of Business and Globalisation, 12(4), pp.413-438. Gupta, K., 2015, April. Study of Incubation Centres Its Role In Fostering Entrepreneurship In India With Special Reference To Centres Set Up In IIMs/IITs. National Conference on Make in IndiaEmerging Trends in Trade Innovations for Effective EntrepreneurshipMI-ETTIEE 2015. Hatten, T.S., 2015. Small business management: Entrepreneurship and beyond. Nelson Education. Joshi, A. and Ruparel, P., 2016. India. In Angel Financing in Asia Pacific: A Guidebook for Investors and Entrepreneurs (pp. 151-169). Emerald Group Publishing Limited.

Strategic Marketing Management for Radical - myassignmenthelp

Question: Discuss about theStrategic Marketing Management for Radical Innovation. Answer: Recommended Strategies Radical Innovation Strategies What is it? The Radical Innovation strategies adopted by the company are the method that the company is adopting for doing something different. The new thing can be done in developing new product, new process, new business model and others. It is very different from other market strategy as it requires t develop new product or process line. This type of innovation has the power to change the structure of the business that helps them to enter the market in a better way (Cabanes et al. 2016). Why do it? Radical innovation benefits the business sin various ways. It is beneficial for the company that wants to enter the market with new product or process for their business. it helps the business to take up new technologies and organizational change in their business environment. It involves developing products that are very new to the customers and the market. Radical innovation also assists the company in taking up Big I innovation that is taking up big and new innovative strategies for the business. it has the potential to offer the business with a new market and product to enter the industry again and help them gain additional rewards (Norman and Verganti 2014). How do we do it? Radical innovation steps and process differs from industry to industry because of their role and functions. it can be implemented in their processes or in their product so that they can stand out of others. Airflight too needs a radical innovation to penetrate into the market with better strategies and process in their spare part business process to their domestic clients. The main innovations required are the supplying and inventory business of the company in their spare part department. There are various issues that the company is facing while supplying spare part to the clients. The main area in which radical innovation strategy is to be done is to develop app that can easily monitor the clients and supplier side inventory. For the purpose, the company should develop website for the client in which they can log in and order spare parts for their aircraft. This process will help the company to connect to the customers, suppliers and other business partners directly and maintain the ir data effectively. What not to do? Various steps and problems might occur while implementing the strategy in the spare part department of Airflight business. Thus, the company should not just start implementing the task without any prior plan for the innovation. The company needs to follow a plan for the innovation stating the objectives and the cost required for the innovation. Secondly, the company should not stop its past supply chain channels it used for its business in distributing spare parts to its clients. This is because the clients are used to its past methods and it will be difficult for them to take up new method suddenly. Thirdly, the radical strategy planned by the company should not be unrealistic as that might prove to be a failure for the business. References Cabanes, Benjamin, Philippe Galy, Pascal Le Masson, and Benoit Weil. "Technical staff management for radical innovation in science-based organizations: a new framework based on design theory." InRD Management Conference. 2016. Norman, Donald A., and Roberto Verganti. "Incremental and radical innovation: Design research vs. technology and meaning change."Design issues30, no. 1 (2014): 78-96.

Barnes Noble Nook Essays

Barnes Noble Nook Essays Barnes Noble Nook Essay Barnes Noble Nook Essay Marketing Strategy Strategic Situation Summary: Market Target(s) Description: Barnes Noble Nook 1. Market Segments Identified- Middle-Upper Class, educated, moderate- high income, heavy internet user 2. Primary Market- Business travelers Percent More Likely Than Average U. S. Adult to†¦. Have accessed the Internet outside the home via WiFi or wireless connection (in last 30 days): 199% Have household income of $100,000 or more annually: 87% Have accessed the Internet with a cell phone or other mobile device (in last 30 days): 154% Be a Heavy Internet User: 116% Have a Bachelor’s or Post-Graduate Degree: 111% Be between the ages of 35-54: 20% Be male: 16% 3. Secondary Market- Education- High School students, College Undergraduates 4. Market Characteristics a. Geographic- Suburban – travel to cities for work or school b. Demographic- The following is a survey conducted for Nook Owners’ age distribution from 111 Nook owners 7. 21% Nook Owners between 10 and 19   8 out of 111. 21. 62% Nook owners between 20-29 – 24  out of 111. 17. 11% of Nook owners between 30-39 – 19  out of 111. 22. 52% of Nook owners are between 40-49 – 25 out of 111. 18. 1% of Nook owners are between  50-59 – 20  out of 111. 11. 71% of Nook owners are between 60-69 – 13  out of 111. Just 1 nook owner between 70-79. Just 1 nook owner between 80-89. c. Psychographic- Personality: Values: Primary Motivation: Ideals: Self-expression: Resources: d. Behavioral- User-status: Usage-rate: Purchase-occasion: Benefits sought: Objectives for the Market Target(s): Marketing Program Positioning Strategy: A. Product Strategy a. New Products b. Product Improvements: Incremental I nnovation NOOKstudy i. It will allow the student instant downloads for academic ebooks. It will allow students to search for keywords in lecture notes, syllabuses and more. ii. Its a desktop app that will work on Macs and PCs. When installed, it provides students with access to a wide library of textbooks for less than standard books. iii. Furthermore, the app will enable students to highlight and take notes that are searchable and customizable, and provide students access to all of their materials – eTextbooks, lecture notes, syllabi, slides, images, and other course-related documents – all in one place. Their digital library will be able to go from home, to the library, and to the classroom. B. Distribution Strategy C. Price Strategy: a. Of the 181 million US consumers who are online, 14%, or 25 million consumers, say that eReaders priced at $199 or higher - the current price range for eReaders - are expensive, but they’d still consider them for purchase at that price point. What this means: The maximum addressable market for eReaders as they are currently priced is substantial, but to reach the largest market possible, the prices will need to come down. Still, they have phenomenal social and economic impact as they catalyze a new behavior of digital reading across multiple devices. We’re just at the beginning of this revolution. [pic] D. Promotion Strategy a. Advertising i. Banner ads inside books. The average U. S. adult reads four books a year; with a population of 250 million you get 1 billion books digested annually. At 200 pages per book, thats 200 billion potential ad impressions if just one ad was placed at the bottom of each page. Now, charge a $20 CPM for such premium placement and you have just unlocked a $4 billion advertising market. This concept can extend to college textbooks with coupons for partners, such as Starbucks Coffee. ii. Readers give advertisers more consumer attention because readers cannot easily surf away to other websites. Advertisers would win higher response rates because the ads are much more noticeable and could be contextually targeted to content and the users personal information disclosed by their book purchases. b. Publicity c. Internet d. Personal Selling e. Sales Promotion i. Visit any Barnes Noble store and show y our NOOK or mobile device to one of our booksellers, and receive a voucher for the FREE eBook. The voucher will require recipients to enter an online code to receive the free eBook. This will create more movement to the website and to promote other product offerings. E. Marketing Research F. Coordination with Other Business Functions [pic] Mediamark says there are approximately 2. 1 million US adults who own eReaders. Available this week, the new Nook WiFi device is priced at just US$149. The price on the existing Nook 3G, meanwhile, was slashed from $259 to $199, making it the first under-$200 dedicated e-reader with both free 3G wireless and WiFi, according to the company. Barnes Noble now offers all Nook users complimentary access to ATTs (NYSE: T) entire nationwide WiFi network. Its eBookstore now boasts more than one million e-books, periodicals and other digital content, the company said. Under-$200 is always a new product categorys sweet spot, and BN is probably selling the Nook at a slim margin or even a loss in order to gain market share and brand share in the digital book distribution world. Price, meanwhile, is a very important factor in that competition particularly the sub-$200 price point, which is psychologically very important for consumer adoption, she asserted. Any time you deflate the margin on a product by merely adjusting price, it has consequences to the bottom line, he explained. Another option to just dropping price would have been to add a coupon for up to $50 worth of content; this would have fulfilled the urge to drop price however would have kept topline revenue flat. Style: The Nook has a color menu, whereas the entire Kindle display is focused on black and white, he explained. The Nook is lighter. The Nook is now cheaper and the Nook is a little more aesthetically appealing. Potential Target Markets Specifically, individuals interested in a very focused reading experience are one; the education market is another, she pointed out. If device manufacturers and educational and professional publishers are successful at getting that constituency, we think e-readers will be able to hold their own against media tablets, Kevorkian said noting, however, that while theres great potential, it has yet to be realized. A total of 7. 6 million media tablets, including the iPad, will ship worldwide in 2010, growing to 46. 7 million units in 2014, IDC has forecast. The e-reader category, on the other hand including both connected e-readers and USB-enabled ones will ship 6. million worldwide this year, the company predicted, increasing to just over 9 million in 2012 before declining to 7. 9 million in 2014, Kevorkian noted. NOOK for Android-based smartphones and device s. The new application offers those with devices using Android OS 1. 6 and higher the ability to shop Barnes Nobles expansive eBookstore of more than one million eBooks The new Android app is also the first eReader software to feature Barnes Nobles new NOOK-centric branding, leveraging the strength of the companys NOOK brand across its entire eReading offering. The new eReader software branding aligns with the companys current NOOK offering NOOK 3G and NOOK Wi-Fi eBook Readers, and the recently announced NOOKstudy online study platform and software solution for higher education. NOOK for Android will soon be followed by an updated NOOK for iPhone, NOOK for iPad, and others in the coming months, the company noted. Barnes Noble is diving deeper into the education market with an expected August release of NOOKstudy which will run on Macs and PCs and not require a NOOK or any other mobile device. NOOKstudy will act as a hub for eTextbook, class notes, syllabi, scanned handouts, and even non-educational eBooks. It will allow students to take notes as well as highlight passages in eTextbooks. Users will also be able to tag items for easy retrieval using common terms like: for the final exam. It will provide full searches of anything, in the eTextbooks or your notes, and link into Google or Dictionary. com to look up terms. Multiple eTextbooks can be opened at the same time, or two pages from ifferent sources can be simultaneously displayed. The program is currently being piloted at Penn State, University of Nevada, Queensborough Community College, and the Rochester Institute of Technology. Barnes Noble’s ability to market the Nook through its bricks-and-mortar stores, along with the comparative newness of the device, were keys to that competitive edge. Under the terms of the Best Buy agreement, the Nook’s e-reader software will come pre-loaded on a number of PCs and smartphones sold through the retailer. Both Barnes Noble and Amazon have focused on porting e-reader applications onto a number of devices, including ostensible rival iPad, in a bid to increase the potential audience for their proprietary e-books. Barnes Noble announced a software update for its Nook e-reader, including a Web browser and Android-based games, on April 23. Another feature, â€Å"Read In Store,† allows Nook users to browse the retailer’s e-books for free at any Barnes Noble bookstore, with the entirety of each book accessible for an hour. NOOK Wi-Fi eBook Reader marries innovative technology and sleek minimalist design with Wi-Fi connectivity. This latest addition to the NOOK family gives customers the opportunity to take advantage of the proliferation of both in-home and public Wi-Fi hotspots, where they can browse the Web and shop the Barnes Noble eBookstore of more than one million eBooks, periodicals and other digital content. With its latest software update for all NOOK devices (now available at www. nook. com/update), Barnes Noble is offering all NOOK customers complimentary access to ATTs entire nationwide Wi-Fi network, including Barnes Noble bookstores which have previously been available to NOOK customers. As part of the NOOK eBook Reader family, NOOK Wi-Fi features Barnes Noble’s breakthrough LendMe technology, enabling customers to share eBooks with friends for up to 14 days. NOOK Wi-Fi also offers the same great in-store features like Read In Store to browse complete eBooks in Barnes Noble stores at no cost, and More In Store, offering free, exclusive content and special promotions. http://floridaresearchgroup. wordpress. com/2010/02/16/demographics-of-kindle-a

Understanding English Pronunciation

Understanding English Pronunciation In order to improve your English pronunciation, it is important to understand a number of terms and concepts. This article introduces the most important components from smallest- a unit of sound- to largest- sentence level stress and intonation. A short explanation is given for each concept with links to more resources to improve, as well as teach, English pronunciation skills. Phoneme A phoneme is a unit of sound. Phonemes are expressed as phonetic symbols in the IPA (International Phonetic Alphabet). Some letters have one phoneme, others have two, such as the diphthong long a (eh - ee). Sometimes a phoneme may be a combination of two letters such as ch  in  church, or dge in judge.   Letter There are twenty-six letters in the English alphabet. Some letters are pronounced differently depending on which letters they are with. For example, c can be pronounced like a hard /k/ or as an /s/ in the verb cite. Letters are made up of consonants and vowels. Consonants can be voiced or voiceless depending on the sound (or phoneme). The difference between voiced and voiceless is explained below. Consonants Consonants are the sounds that interrupt vowel sounds. Consonants are combined with vowels to form a syllable. They include: b, c, d, f, g, h, j, k, l, m, n, p, q, r, s, t, v, w, x, z Consonants can be voiced or voiceless. Vowels Vowels are open sounds caused with the vibration of vocal sounds  but without obstruction. Consonants interrupt vowels to form syllables. They include: a, e, i, o, u and sometimes y NOTE:  y is a vowel when it sounds as /i/ such as in the word city. Y is a consonant when it sounds as /j/ such as in the word year.   All vowels are voiced as they are produced using the vocal chords. Voiced   A voiced consonant is a consonant that is produced with the help of the vocal chords. A good way to tell if a consonant is voiced is to touch your fingers to your throat. If the consonant is voiced, you will feel a vibration. b, d, g, j, l, m, n, r, v, w Voiceless A voiceless consonant is a consonant that is produced without the help of the vocal chords. Place your fingers on your throat when speaking a voiceless consonant and you will only feel a rush of air through your throat. c, f, h, k, q, s, t, x Minimal  Pairs Minimal  pairs are pairs of words that differ in only one sound. For example: ship and sheep differ in only in the vowel sound. Minimal pairs are used to practice slight differences in sound. Syllable A syllable is formed by a consonant sound combining with a vowel sound. Words can have one or more syllables. To test how many syllables a word has, put your hand under your chin and speak the word. Each time your jaw moves indicates another syllable. Syllable Stress Syllable stress refers to the syllable that receives the main stress in each word. Some two-syllable words are stressed on the first syllable: table, answer - other two syllable words are stressed on the second syllable: begin, return. There are a number of different word syllable stress patterns in English. Word Stress Word stress refers to which words are stressed in a sentence. Generally speaking, stress content words and glide over function words (explained below). Content Words Content words are words that convey meaning and include nouns, main verbs, adjectives, adverbs, and negatives. Content words are the focus of a sentence. Glide over function words to stress these content words to provide the rhythm of English. Function Words Function words are required for the grammar, but they provide little or no content. They include helping verbs, pronouns, prepositions, articles, etc.   Stress-Timed Language When speaking about English we say that the language is stress-timed. In other words, the rhythm of English is created by word stress, rather than syllable stress as in syllabic languages. Word Groups Word groups are groups of words that are commonly grouped together and before or after which we pause. Word groups are often indicated by commas such as in complex or compound sentences. Rising Intonation Rising intonation occurs when the voice goes up in pitch. For example, we use rising intonation at the end of yes/no questions. We also use rising intonation with lists, separating each item with a short rise in the voice, before a final, falling intonation for the last item in a list. For example in the sentence: I enjoy playing hockey, golf, tennis, and football.   Hockey, golf, and tennis would rise in intonation, while  football would fall.   Falling Intonation Falling intonation is used with information sentences and, in general, at the end of statements. Reductions Reductions refers to the common practice of combing a number of words into a short unit. This generally occurs with function words. A few common reduction examples are: gonna - going to and wanna - want to Contractions Contractions are used when shortening the helping verb. In this way, two words such as is not become one isnt with only one vowel.

Diasporas Readings Essay Example | Topics and Well Written Essays - 1000 words

Diasporas Readings - Essay Example Also, as stated in the website, the U.S. government has forecast a shortage of 20 million workers by 2026. The result of these is the increasing number of Asian immigrants, mostly Chinese and Indians, comprising the labor force. Within the last ten years, the Indian population in the U.S. doubled due to demand in labor together with the increase of Indians sponsoring their families. (US Immigration Facts, 2011). Two articles, Melwani (2006) and Kurien (2005) were taken into consideration about the socio-cultural adaptations of Indians in the United States Socio-cultural Assimilations In terms of psychographics (social and cultural aspect), Indians regard the family unit is considered to be more important than the individual, respect value and age, have diverse religious beliefs and are conscious of their food and beverage consumption (Chacko, 2009). Being in the Unites States, the immigrant Asian Indians have been, in one way or another, â€Å"Americanized†. Their names, food preferences, outfit and some beliefs changed as a way of adaptation and also for the mighty dollar (Melwani, 2006). The changes, adaptations while keeping their identity have become major issues for the Indians. Melwani (2006) gave different accounts about some Indians and their moral quandaries. Some of them have become chefs and restaurant owners facing the dilemma of preparing beef, which is very sacred to them, to satisfy the cravings of their Western consumers. Being vegetarians, they also try not to eat meat. Suvir Saran, a chef in New York City, stated that he never tasted what he was cooking and relied completely on his sense of touch and smell and sight and it was very tough for him. Some Indians also had no choice and tried to taste meat as part of their job which they now consider without moral tension. Other Indian businessmen also own hotels and liquor stores which serves alcoholic beverages. For them, things related to sex and sexual intercourse are considered taboo, b ut to those who live in America, conversations about these things are regarded as normal. There were some Indians who own shops selling sex videos, sex toys and strip shows. One of the most basic possessions of Indians also changes in America. As stated by Melwani (2006), in a lightning flash, the names of the Almighty, like Krishna, Mahesh, Vishnu and Shankar mutate into Chris, Mike, Vic and Sandy. Clothings and outfits also changed, the sari and bindi (symbol of a woman’s marital status) were now replaced with modern skirts and dresses. Indians in the corporate world now wear corporate dresses instead of saris and kaajals. According to Diditi Mitra of Brookdale Community College, as cited by Melwani (2006), the moral conundrums are negotiated not just by immigrants, but also by people in India. It is now all about negotiation. Situations were as follows: vegetarian families eat meat outside their homes; young men drink and smoke outside but not near their parents; and they eat with knife and fork with international clients but go back to eating with bare hands at home. Kurien in 2005 discussed an article about the identity struggles of second-generation Indian Americans. He cited Portes and Rumbaut (2001) stating that that the most successful strategy for such second-generation Indian Americans to follow is a process of â€Å"selective acculturation† whereby they incorporate themselves into mainstream society while retaining some of the parents’